It's been a while now since I've launched my MacBook sticker shop stickerlicio.us. Over the last couple of years I've shipped a lot of orders from all around the world, have been featured by some awesome websites and received overwhelming feedback from many of my customers.
The only kind of negative feedback that comes up every once in a while regards to pricing. I sometimes stumble upon some people wondering why they should pay 8 € (around 10.70 $) for a simple piece of vinyl decal. A good question that I asked myself too when I first thought about selling MacBook stickers. I always took the time to explain myself and thought I could just as well drop my pants entirely, provide you with an insight into the numbers to make you understand the pricing and help you decide wether you are willing to pay that much for a tiny little MacBook sticker or not.
Let's talk numbers
I order the stickers in smaller batches and after trying a couple of materials and local printers I found a little copy shop next to my workplace. That shop exceeds in production quality, delivery time and friendliness. A sticker costs around 0,50 €. They are cut on a plotting machine and the unnecessary parts are removed by hand. Transparent foil is attached to keep the floating elements in position. Sometimes I do the cutting, it depends on how busy the copy shop is.
Every order comes in a cute little packaging including 2 promotional stickers which do a good job of protecting the stickers against being bend on their journey. I ordered them in larger batches, so it's just 0,10 € of packaging costs per sticker.
Shipping is included in every order and lies around 0,67 € per sticker depending on how many stickers are shipped together and how far they need to travel.
PayPal wants a piece from the cake too and charges an average fee of 0,46 € per sticker.
Doing the math, every sticker bears the cost of 1,73 € to make it from production to your door.